Apple Outsmarts Trump’s Trade Pressure—Again

Apple Outsmarts Trump’s Trade Pressure—Again
  • calendar_today September 2, 2025
  • Business

Apple has seemingly discovered an ingenious way to avoid President Donald Trump’s trade war: making the president feel important.

On Wednesday, Trump said Apple would be spared a looming 100 percent tariff on semiconductors that would likely have driven up the cost of the iPhone in markets around the world. Reuters first reported the news, which was made after Apple announced an extra $100 billion of U.S. investment and showed off a custom-made statue to Trump.

Tim Cook, Apple’s chief executive, said the statue was created by Corning, a company that has supplied glass for iPhones for decades. A former corporal in the U.S. Marine Corps, now working at Apple, sliced the material into a large glass circle with a large, simple Apple logo in its center. Cook, who said it was sent from Utah, said it had a 24-karat gold base, engraved with the president’s name. Cook added his own note to the glass, signing a message that read “Made in America.”

Trump has frequently tried to force corporations to make more of their products at home. At the unveiling of the gift, the president stated that Apple, and any other companies that are building manufacturing plants at home would be “charged no tariffs” when the tariffs on semiconductors are eventually put in place. For Apple, which has been Trump’s target for months over the siting of its supply chain, the move is a major win.

This comes after a difficult spring for the company. Trump had long been berating Apple for moving some of its iPhone production to India, rather than the U.S. In April, he said his trade policies would see the “iPhones start getting made in America.” By May, Trump’s comments were less gushing and more salty. He said he had “a little problem with Tim Cook,” while on a trip to the Middle East. According to reports, Trump spoke to Cook directly, saying, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”

Analysts have long pointed out that moving iPhone production into the U.S. would be difficult and take years at best. The Trump administration tried to sell the message that it could be done. Commerce Secretary Howard Lutnick said Apple was even looking into “robotic arms” to replicate the precision of Chinese factories.

Cook, however, is holding firm on his timeline. While he has once again praised Trump’s trade policies, he has also confirmed the most labor-intensive parts of the iPhone, such as final assembly, will not be happening in the U.S. “for a while.”

Cook has turned to the same playbook many times before during Trump’s first term. Apple executives, and Cook in particular, successfully won the president over by agreeing to invest in the U.S., while skirting his demands. Trump announced plans for Apple to build three “big, beautiful” factories in the U.S. in 2017. Only one would be built, and it was to make face masks, not iPhones. In 2019, Trump toured a Texas plant, telling Apple executives on stage it could make iPhones. Apple instead dedicated the facility to making MacBook Pros, not iPhones.

This time, Cook said Apple would invest $600 billion into the U.S. economy over the next four years. Analysts told Reuters that this figure was unlikely to be a surprise and may well track what Apple would have invested over the period under Trump and Biden. In other words, there may not be much new here.

Trump has threatened to penalize any company that doesn’t show commitment with retroactive tariffs. As things stand, Apple is continuing with its pre-Trump investment and is not building iPhones in the U.S. There appears to be no new calculus on the tariffs, and Trump has not tried to push the issue—at least not yet.

For Wall Street, the move appears a shrewd one. Nancy Tengler, CEO and CIO of Laffer Tengler Investments, which owns Apple shares, told Reuters it was “a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.”

Cook’s penchant for schmoozing, public relations gifts, and shrewd investments has so far allowed Apple to get the upper hand in the trade war with Trump. While the president talks about progress as a “Made in America” issue, Apple can keep the most complicated elements of its production abroad—without the cost of tariffs.