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- calendar_today October 9, 2026
Spirit Christmas to Open 44 Stores Across the U.S.
Spirit Christmas, the holiday-themed spinoff of Spirit Halloween, is set to increase its presence nationwide this season. The company announced plans to launch 44 Spirit Christmas holiday stores across the United States, marking a significant expansion from 30 locations last year.
Continued Growth Following Regional Success
Spirit Christmas first debuted in the Northeast in 2024 and expanded into the Midwest in 2025. The growing popularity of these holiday stores has paved the way for further expansion into new regions. This year, Spirit Christmas is set to extend its operations into the South, with planned openings in South Carolina, Tennessee, and Florida.
Store Experience and Offerings
The company describes Spirit Christmas stores as a “festive adventure,” offering interactive experiences, larger-than-life displays, and thousands of unique holiday finds. Shoppers can expect a variety of holiday decorations, holiday apparel, stocking stuffers, and novelty gifts in each location. The stores are designed to cater to tradition and the celebration of holiday memories.
Leadership Perspective on Holiday Traditions
Kym Sarkos, executive vice president of Spirit, highlighted the company’s focus on holiday traditions and joyful experiences. “The holidays are so much more than what’s under the tree. They’re about the traditions families return to year after year and the magic of creating new ones,” Sarkos said. She added that Spirit Christmas aims to offer a holiday destination for guests to discover new favorites and create lasting holiday traditions, from home decorating and tree trimming to family game nights and white elephant exchanges.
Spirit Halloween’s Broader Seasonal Expansion
The growth of Spirit Christmas comes as part of a larger strategy by Spirit Halloween to broaden its seasonal footprint. Spirit Halloween itself is set to open approximately 1,500 pop-up stores across the U.S. this fall, reinforcing the company’s role in seasonal retail and holiday shopping trends.
A Festive Destination for Holiday Shoppers
Most Spirit Christmas locations are expected to open in early November, following the conclusion of the Halloween season. With an expanded network of stores and an emphasis on interactive displays and holiday traditions, Spirit Christmas aims to position itself as a go-to destination for holiday shoppers looking for decorations, gifts, and memorable experiences this year.
Source: kjrh.com.
